
ART began broadcasting
five channels to Europe and the Middle East via Arabsat in 1993 from
transmission facilities in Fucino, Italy. Since this time the growth
of ART has been significant with the acquisition of world class
transmission facilities in Avezzano, Italy, and the introduction of
further successful commercial and niche television channels.
ART produces over 6000
live and recorded shows every year including family drams, series,
plays, sports, programs, music, videos and documentaries. The
network has the largest Arabic movie library in the middle east and,
as part of the AMC conglomerate, has been associated with leading
film production in the Arab World for well over 30 years.
ART remains focused on
providing the Arab world with a diverse and exciting spectrum of
family entertainment while maintaining a commitment to providing
quality viewing services and preserving the integral traditional
values of Arab culture. ART's Arabic content and entertainment
solutions remain focused on quality objectives using the channels to
meet the diverse demographic and cultural needs of Arab audiences
worldwide.
ART has grown from being
a visionary leader in a niche market to the leading pay television
content provider for Arabic services in a highly competitive
environment. The joint marketing and promotional efforts of both IND
and ART has seen huge growth in market share and a continuing upward
trend in demand of ART services.
ART now can focus
primilary on the production and acquisition of content according to
detailed viewer research and consumption trend lines( generated bye
the collective distribution network's dynamic feedback system). |